Beauty Brand Biotique announces Sara Ali Khan as their brand ambassador!
Indian beauty brand Biotique has kicked off a new brand campaign with Sara Ali Khan as the brand ambassador for its facial care line. Conceptualized by Ogilvy, this is a 360-degree media campaign across India promoting its line of cleansers, toners and moisturizers. Over the next few weeks, the campaign aims to reach more than 100 million consumers.
Commenting on the launch, Ms. Vinita Jain, Founder and CMD - Biotique, said: “At Biotique, we are committed and incredibly proud to provide 'farm to skin' solutions for the consumers who are looking for effective skin and hair care products.
Using 100% Ayurvedic formulations with cutting-edge biotechnology of the 21st century, our products are naturally derived from plant extracts and proven to provide lasting results. Our new campaign film features 'Real is really beautiful', focusing on 'The Secret to Perfect Skin', true to Biotique's cleansing, toning and moisturizing routine. I am delighted to see our vision come to life with this campaign, which reinforces Biotique's commitment to effective health, beauty and personal care products.
Discussing its connection to Biotique's skin care line, Sara Ali Khan added, “Biotique's 'secret to flawless skin' provides young people with an ideal beauty regimen. thought to bring about quick and effective results. I am delighted to be part of the Biotique family, as I resonate with the brand's philosophy of "Truly Beautiful" and believe in using modern yet grounded products. I wanted to have a holistic skin care routine using natural ingredients because skin care starts at a very early age and Biotique's skincare line echoes my beliefs.
The campaign meets Biotique's goal of adopting a healthy skin care routine early for flawlessly youthful skin. Sara is a natural fit for her healthy, balanced lifestyle and presence. Her abnormally large digital presence helps her connect naturally with younger and older audiences with the same intensity. Ishaan Jain, Director of Biotique, concludes: 'Her character embodies the philosophy of 'Real is Really Beautiful'.
Sara Ali Khan is one of the most popular Bollywood actors. She made her acting debut in the 2018 film Kedarnath opposite late actor Sushant Singh Rajput. Since then, Sarah has been in the spotlight. Although she has only a few old movies under her belt, Sara has managed to find a place for herself in the vast and glamorous show business. Apart from showing her acting potential, she also entertains her fans and followers on social media. Speaking of which, she checked out her "happy place" a few minutes ago. Have you seen them?
Sara Ali Khan Celebrated her 'Belated Birthday' Some time ago, Sarah joined Instagram Stories and shared some photos. In the pictures she shared, she could be seen sitting in a cafe with her friends. Sara was seen wearing ethnic wear while donning a beautiful red and white floral salwar suit. Her hair was tied in a ponytail and parted down the middle. Her makeup was fresh and moisturized and she accessorized it with a bindi and some silver bangles. She can be seen celebrating her belated birthday with her friends. You can also see a chocolate cake and some other desserts on the table. She shared the first photo and added the location as "My happy place". In the next photo, she is seen posing alone and smiling for the camera. She also added several stickers to her photos.
Sarah Ali Khan was born on 12 August 1995 in Mumbai, Maharashtra, India to Saif Ali Khan, son of Mansur Ali Khan Pataudi and Sharmila Tagore, and Amrita, daughter of Sardar Shivinder Singh Virk, and the social worker Rukhsana Sultana Singh; two of the greatest actors of Hindi cinema. She is also the granddaughter of Iftikhar Ali Khan Pataudi and Sajida Sultan, and the niece of Soha Ali Khan and Saba Ali Khan. He has a younger brother, Ibrahim. Her half-brothers Taimur (born 2016) and Jahangir (born 2021) are Saif's children from his second marriage to Kareena Kapoor.
Sara Ali Khan is of Paresh Afghani Pashtun descent, Bengali Hindu and Assamese Muslim descent on her father's side, and Punjabi Sikh and Punjabi Muslim descent on her mother's side. Sarah was raised as a Muslim. When she was four years old, she appeared in an advertisement. According to Saif, actress Aishwarya Rai became her inspiration to pursue a career in films after watching her perform on stage in Chicago.
When Khan was 9, her parents separated and Amrita Singh was granted legal custody of the children. Saif was initially not allowed to see her or her brother; but they have since reconciled and, according to Saif, "are more friends (not father and daughter)." Sara also maintains a healthy relationship with her stepmother Kapoor. "I wanted to absorb her professionalism," she said in 2018.
As a teenager, Khan was overweight and had to train on a strict daily schedule to stay in shape. She was also diagnosed with polycystic ovary syndrome, which is attributed to being overweight. Khan studied history and political science at Columbia University in New York. In 2016, I graduated early, and after three years, I used the remaining year and a half to go to the gym and then returned to India.
Sara Ali Khan's first film was the 2018 Abhishek Kapoor romance Kedarnath, in which she played an Indian girl who falls in love with a Muslim porter played by Susanth Singh Rajput. To prepare for her role, Khan improved her knowledge of Hindi vocabulary with the help of Rajputs. Kedarnath received mixed reviews and was full of praise for Khan's performance. Kunal Guha in Mumbai Mirror found it to be a remake of a 1980s Hindi film, but loved Khan's performance: "When Muku is angry, upbeat, desperate or cold, she often conveys these messages with just her eyes; let's get a taste of what she can bring."
"Different faces.” Mina Iyer of Daily News & Analysis described it as “amazing.” Kedarnath has been a commercial success grossing over Rs 960 crore. Khan won the Filmfare Award for Best Female Debut and the IIFA Star Debut Award of the Year - Female. Khan and co-star Ranveer Singh also promoted Simmba together. A few weeks after the release of Kedarnath, Khan starred opposite Ranveer Singh in Rohit Shetty's action film Simmba, based on the Telugu film Temper ( 2015).
I started working. Because the shooting of Kedarnath has been stopped. This led to Abhishek Kapoor suing Khan. Later, when he agreed to split his time between the two films, they reconciled amicably. Reviewing the film for The Times of India, Ronak Kocha felt that Khan "doesn't have much to do, but she is stunningly beautiful" and hated the chemistry between her and Singh. With a total revenue of $50 million, Simba became the third highest-grossing Indian film of 2018.
In Imtiaz Ali's franchise romantic drama Love Aaj Kal (2020), the spiritual sequel to the 2009 film of the same name Ali, Khan plays a young woman with a troubled past opposite Kartik Aaryan. In a negative review of the film, Nandini Ramnath of Scroll.in lamented that Khan "didn't have the expertise or experience" to play a complex role, adding that "pushing the camera in her face young doesn't just zoom in or out." looks like flat performance.
That same year, Sara Ali Khan starred opposite Varun Dhawan in the comedy Coolie No. 1, based on David Dhawan's 1995 film of the same name, which received good ratings on Amazon Prime but was unanimously panned by Film Critics. Khan was criticized for not adding value to the film, with Anna M.M. Firstpost's Viticad arguing that Khan was just the epitome of "heroic love".
In 2021, Khan starred in Aanand L. Rai's Arangi Re, starring Akshay Kumar and Dhanush, which premiered on Disney Hotstar after several delays due to nationwide pandemic lockdowns. The film received mixed reviews from critics, although Khan's portrayal of a character suffering from post-traumatic stress disorder was generally praised. Monica Rawal Kokreja of Hindustan Times described her as the "spirit" of the film and praised her acting range and Bihari accent. Instead, Uday Bhatia criticized the "shouting Bihari dialect" in his comments to SC. Sara Ali Khan will star in Laxman Utekar's upcoming untitled film opposite Vicky Kaushal. She will also star in Gaslight opposite Vikrant Massey.